Privacy policy

We understand the importance of the personal information you share with us. We value the trust you place in us, and it is our priority to ensure the security of your information. We protect your information by maintaining physical, electronic, and procedural safeguards that comply with all applicable laws.

This Privacy Policy governs the access, collection, usage, and sharing of your personal information as a Earnhance customer, including when you use the mobile application “Earnhance” and/or website www.earnhance.in (collectively referred to as the “Platform”) that are owned and operated by Mkix Partnership Company (the “Company”). This Privacy Policy does not apply to information that you provide to, or that is collected by, any third-party (excluding any Company affiliates) through the Platform, and any Third Party Sites that you access or use in connection with the services offered on the Platform. Please read the Privacy Policy carefully prior to using or registering on the Platform or accessing/availing the services on the Platform (“Platform Services”).

By visiting the Platform, you accept and agree to be bound by the terms and conditions of this privacy policy (“Privacy Policy”). This Privacy Policy is incorporated into and subject to the terms of use of the Platform (“Terms of Use”) and shall be read harmoniously and in conjunction with the Terms of Use.

1. Collection of Information


a) Personal Information

This Privacy Policy applies to the following types of information (“Personal Information”):

  1. Information that you provide to us while registering on our Platform for using our Platform Services, such as name, mobile number, email address, password, residential address, mailing address, date of birth, gender, Permanent Account Number (PAN)/Aadhaar details, signature, marital status, nominee details, income details, and documents, images, photographs (such as proof of identity, proof of address, bank statements, PAN/Aadhaar cards), specimen signatures, and other related information.
  2. Employment details (e.g. occupation, positions held, employment history, salary and / or benefits) as part of our record or as required under applicable law including Prevention of Money Laundering (Maintenance of Records) Rules, 2005.
  3. Financial information that we request from you, including your billing address, bank account details, transaction status and history, balances, credit card number, expiration date and/or other payment related details or other payment method data, and debit instructions or other standing instructions to process payments for the Platform Services or effect transfer of monies through various payment channels facilitated by us. We may ask you to provide certain additional information about yourself on a case to case basis. All information disclosed by you shall be deemed to be disclosed willingly and without any coercion. No liability pertaining to the authenticity, genuineness, misrepresentation, fraud, negligence, etc. of the information disclosed shall lie on the Company nor will the Company be in any way responsible to verify any information obtained from you.
  4. Information that we may retrieve from your records available with third party including from Know Your Customer (KYC) Registration Agency (KRA) such as name, KYC details, KYC status, father’s name, occupation, address details and related documents and other information.
  5. Information that we may collect about you or your transactions, including transaction status, balance, and details, your investment behaviour, your risk profile, or other information about your investing background or preferences.
  6. Information about your SMS transactions data to round up your retail spends and other purchase transactions to 1%. If you have provided us with your permission to do so, we will access data about your purchase transactions from the SMSes appearing on your mobile phone. This data is never shared outside the Company and is used solely for the purpose of rounding up your transactions in compliance with the Google Play Store policy for Privacy, Security, and Deception.
  7. Information about your location, your IP address, and/or your mobile device, including a unique identifier number for your device. We may access and use this information to provide you with location-based Platform Services including but not limited to search results and other personalized content. You can withdraw your consent at any time by disabling the location-tracking functions on your mobile. However, this may affect your enjoyment of certain functionalities on our Platform.
  8. Voice recordings of your conversations with our customer care agent to address your queries / grievances.
  9. Opinions provided by you to us by way of feedback or responses to surveys. We collect Personal Information from you when you register or set up an account with us on the Platform. You can browse certain sections of the Platform without being a registered member, however, to avail certain Platform Services (such as investing in funds), you are required to register with us.

All transactional information including financial information gathered by the Company shall be stored on servers, log files and any other storage system owned by the Company or by third parties in India.

Our primary goal in doing so is to provide you a safe, efficient, smooth and customized experience on the Platform. The information collected allows us to provide the Platform Services and features on the Platform that are likely to meet your needs, and to customize the Platform to make your experience safer and easier. We collect the above-mentioned Personal Information from you that we consider necessary for achieving this purpose.


Non-Personal Information

We may also collect certain non-personal information (“Non-Personal Information”), such as your internet protocol address, web request, operating system, browser type, URL, internet service provider, IP address, aggregate user data, software and hardware attributes, pages you request, and cookie information, etc. which will not identify with you specifically, while you browse, access or use the Platform. We receive and store Non-Personal Information, by the use of data collection devices, such as “cookies” on webpages or other tools on mobile screens, in order to help and analyze our user flows, track user trends, measure promotional effectiveness, and promote trust and safety. We offer certain additional features on the Platform that are available only through the use of a “cookie”. We place both permanent and temporary cookies in your computer’s hard drive. We also may use cookies to allow you to enter your password less frequently during a session on the Platform. Most cookies are “session cookies,” meaning that they are automatically deleted from your hard drive at the end of a session. You are free to decline our cookies if your browser permits, although in that case, you may not be able to use certain features or Platform Services or you may be required to re-enter your password each time you log in or access the Platform during a session. You may be able to browse portions of the Platform without telling us who you are or revealing any Personal Information about yourself. In such a case, we will collect and store only Non-Personal Information. Once you give us your Personal Information, you are no longer anonymous to us. Wherever possible, while providing the information to us, we indicate which fields are mandatory and which fields are optional for you. You always have the option not to provide Personal Information to us through the Platform by choosing not to use a particular Platform Service or feature being provided by us on the Platform that requires you to provide such information. We may automatically track certain information about you based upon your behaviour on the Platform. We use this information to do internal research on your demographics, interests, and behaviour to better understand, protect and serve you. This information is compiled and analysed by the Company on an aggregated basis and not individually, in a manner that does not specifically identify you.

If you choose to post messages on our message boards, chat rooms or other message areas or leave feedback, we may collect and store such information that you provide to us. We may retain this information as necessary to resolve disputes, provide customer support, respond to queries and inquiries, and troubleshoot problems and improve the Platform Services. If you send us correspondence, such as emails or letters, or if other users or third parties send us correspondence about your activities or postings on the Platform, we may collect and retain such information into a file specific to you for responding to your request and addressing concerns in relation to your use of the Platform. We shall be entitled to retain your Personal Information and other information for such duration as may be required for the purposes specified hereunder and will be used by us only in accordance with this Privacy Policy.

2. Use of Your Information

We may use the Personal Information and other Non-Personal Information, for the following purposes:

  1. to provide and improve the Platform Services;
  2. to resolve disputes and troubleshoot problems;
  3. to promote a safe service on the Platform and protect the security and integrity of the Platform, the Platform Services and the users;
  4. to collect money from you in relation to the Services;
  5. to inform you about online and offline offers, products, services, and updates;
  6. to customize your experience on the Platform;
  7. to detect, prevent and protect us from any errors, fraud and other criminal or prohibited activity on the Platform;
  8. to enforce and inform about our Terms of Use;
  9. to process and fulfil your request for Platform Services or respond to your comments, and queries on the Platform;
  10. to contact you;
  11. to allow our business partners and/or associates to present customised messages to you;
  12. to communicate important notices or changes in the Platform Services provided by the Company, use of the Platform and the terms/policies which govern the relationship between you and the Company and with any of our affiliates; and
  13. for any other purpose consistent with the consents we have obtained from you.

You also specifically agree and consent to us collecting, storing, processing, transferring and sharing information (including Personal Information) related to you with third parties such as with entities registered under applicable laws with Securities Exchange Board of India, Asset Management Companies (“AMCs”), payment gateways, collecting banks, KRAs etc. solely for the purpose of processing your transaction requests for the Platform Services.

In addition to the above, we identify and use your IP address to help diagnose problems with our server, resolve such problems and administer the Platform. Your IP address is also used to help identify you and to gather broad demographic information.

We may occasionally ask you to complete optional online or other surveys. These surveys may ask you for your contact information and demographic information (such as pin code, age, or income level). We may use this information to tailor your experience at the Platform, providing you with content that we think you might be interested in and to display content according to your preferences. We may use your Personal Information to send you promotional emails; however, we may provide you the ability to opt-out of receiving such emails from us. If you opt out, the Company may still send you non-promotional emails, such as emails about the Platform Services and your account on the Platform.

3. Sharing of Information

We may make your Personal Information and/or other Non-Personal Information available to our affiliates, if any, to enable them to provide Platform Services to you. Please note that all information shared with our affiliates or made available to our affiliates will be governed by the terms of this Privacy Policy. In addition to the Personal Information and in order to provide Platform Services to you, our affiliates may also collect your Aadhaar, fingerprint, Bank statement details and signature etc solely for completing the account opening procedures and authenticating your transactions on the Platform. The act of providing your Aadhaar is voluntary in nature and the Company and its affiliates hereby agree and acknowledge that they will collect, use and store such details in compliance with applicable laws and this Privacy Policy.

For example, we may evaluate your computer, mobile phone, or other access device to identify any malicious software or activity that may affect the availability of the Services. When you use the Services, we may also store information based on your usage history. This includes, but is not limited to, details of your purchases, content you viewed, event information, click stream information, and cookies that may uniquely identify your browser or your account. In the event that you access the Service as brought to you by one of our co-brand partners, through a co-branded URL, your email address used for registration on the Service may be provided to that co-brand partner.

In addition, we may, from time to time, offer promotions with various businesses, websites, mobile applications or third parties, which may include opportunities for you to earn deposits within your Earnhance account. Each such promotion will be subject to and governed by our Terms of Use, this Privacy Policy, and any applicable rules or terms and conditions we may post online, post in our mobile application, include within e-mail or other communications, or otherwise make available to you. To the extent you elect to participate in any such promotion or otherwise make any purchase subject to a promotion, we may share personal information such as name, e-mail address, purchase dates, and other related information with the applicable third party for the limited purpose of allowing the parties the make the promotion available and track participation within such promotion.

We may use information you provide to connect you with people you may already know. For example, through our mobile application we may identify contacts within your address book as potential new users of Earnhance. We may match the contact information you provide to the information provided by other users to improve the Service, including making it easier to find contacts you may refer to Earnhance that are not already customers.

We may also disclose your personal information as required by law, such as to comply with a subpoena, or similar legal process and when we believe in good faith that disclosure is necessary to protect our rights, protect your safety or the safety of others, investigate fraud, or respond to a government request.

If Earnhance (Mkix Pvt. Ltd.) Incorporated is involved in a merger, acquisition, or sale of all or a portion of its assets, you will be notified via email and/or a prominent notice on our Site of any change in ownership or uses of your personal information, as well as any choices you may have regarding your personal information.

We may also disclose your Personal Information to third party vendors, consultants, and other service providers who work for the Company, who are bound by contractual obligations to keep such personal information confidential and use it only for the purposes for which we disclose it to them. This disclosure may be required for us, for instance, to provide you access to our Platform Services and process payments including validation of your bank accounts, to facilitate and assist our marketing and advertising activities/initiatives, to undertake auditing or data analysis, or to prevent, detect, mitigate, and investigate fraudulent or illegal activities related to our Platform Services. We do not disclose your Personal Information to third parties for their marketing and advertising purposes without your consent.

The Company may disclose your information, to the extent necessary:

  1. to comply with laws and to respond to lawful requests and legal process,
  2. to protect the rights and property of the Company, our users, and others, including to enforce the Terms of Use, and
  3. ) in an emergency to protect the personal safety and assets of the Company, the users, or any person.

In such an event the Company is in no manner responsible for informing you or seeking your approval or consent. We and our affiliates may, in compliance with applicable laws, share/transfer/assign all of your Personal Information and other information with any other business entity, in the event of a merger, sale, re-organization, amalgamation, joint ventures, assignment, restructuring of business or transfer or disposition of all or any portion of our business.

4. Connecting Your Email Account

We may offer a service through which you may choose to provide your explicit consent to connect or integrate your email account(s) with your account on the Platform by clicking on an authentication email sent by the Company on your registered email address. You will be expressly asked whether you want to connect your email address with your account on the Platform. You can also choose to enable our access to one or more of your email accounts by connecting such account(s) with your account on the Platform.

In this case, and once connected, the Platform will securely access and analyze the emails, if any, to populate and track your investments details and history, including those made through the account on the Platform, and consolidate them at one place. Such data obtained by this integration will be used by the Company solely for providing the Platform Services and improving your experience of the features of the Platform and to consolidate your investment details and history. The Company hereby agrees and acknowledges that it shall not use or transfer any data or information received from the integration of the email addresses with the account on the Platform to third parties for serving ads, including retargeting, personalized, or interest-based advertising. Further, Company hereby undertakes to ensure that its employees, agents, contractors, and successors shall at all times comply with applicable laws including the Google API Services: User Data Policy.

We encourage you to review the information prior to giving your consent for integration of the email addresses with your account on the Platform. You may at any time opt to de-link your email addresses connected with the account opened on the Platform, by managing these connections with the options provided on the Platform.

5. Links to Other Third-Party Sites and Collection of Information

Our Platform may link you to other third-party platforms (“Third-Party Sites”) that may collect your Personal Information including your IP address, browser specification, or operating system. The Company is not in any manner responsible for the security of such information or their privacy practices or content of those Third-Party Sites. Additionally, you may also encounter “cookies” or other similar devices on certain pages of the Third-Party Sites and it is hereby clarified by the Company that the Platform does not control the use of cookies by these Third-Party Sites. These third-party service providers and Third-Party Sites may have their own privacy policies governing the storage and retention of your information that you may be subject to. This Privacy Policy does not govern any information provided to, stored on, or used by these third-party providers and Third-Party Sites. We recommend that when you enter a Third-Party Site, you review the Third-Party Site’s privacy policy as it relates to safeguarding your information. We may use third-party advertising companies to serve ads when you visit the Platform. These companies may use information (not including your name, address, email address, or telephone number) about your visits to the Platform and Third-Party Sites in order to provide advertisements about goods and services of interest to you. You agree and acknowledge that we are not liable for the information published in search results or by any Third-Party Sites.

6. Security Precautions and Measures

Our Platform has reasonable security measures and safeguards in place to protect your privacy and Personal Information from loss, misuse, unauthorized access, disclosure, destruction, and alteration of the information in compliance with applicable laws. Further, whenever you change or access your account on the Platform or any information relating to it, we offer the use of a secure server. We cannot however ensure or warrant the security of any information you transmit to the Company or guarantee that your Personal Information and/or other Non-Personal Information provided for availing the Platform Services or the Platform may not be accessed, disclosed, altered or destroyed by a breach of any of our security measures and safeguards. It is further clarified that you have, and continue to do so as long as you access and/or use the Platform (directly or indirectly), the obligation to ensure that you shall at all times take adequate physical, managerial, and technical safeguards at your end to preserve the integrity and security of your data which shall include, and not be limited to, your Personal Information.

The security of your personal information is important to us. When you enter sensitive information, such as a credit card number or financial information, on our forms, we encrypt the transmission of that information using secure socket layer technology (SSL).

We follow generally accepted standards to protect the personal information submitted to us, both during transmission and once we receive it. No method of transmission over the Internet, or method of electronic storage, is 100% secure, however. Therefore, we cannot guarantee its absolute security. If you have any questions about security on the Site, please contact us.

When payment information is being transmitted on or through the Platform, it will be protected by encryption technology. You expressly consent to the sharing of your information with third party service providers, including payment gateways, to process payments and manage your payment-related information. Hence, the Company cannot guarantee that transmissions of your payment-related information or Personal Information will always be secure or that unauthorized third parties will never be able to defeat the security measures taken by the Company or the Company’s third-party service providers. The Company assumes no liability or responsibility for disclosure of your Personal Information or Non-Personal Information due to errors in transmission, unauthorized third-party access, or other causes beyond its control. You play an important role in keeping your personal information secure. You shall not share your Personal Information or other security information for your account with anyone. The Company has undertaken reasonable measures to protect your rights of privacy with respect to your usage of the Platform and our Platform Services. However, we shall not be liable for any unauthorized or unlawful disclosures of your personal information made by any third parties who are not subject to our control.

7. Your Consent and Changes to Privacy Policy

Your Consent: By visiting the Platform or setting up/creating an account on the Platform for availing the Platform Services, you signify your acceptance to the provisions of the Privacy Policy. Withdrawal of consent: You may choose to withdraw your consent provided hereunder at any point in time. Such withdrawal of consent must be sent in writing to [email protected] In case you do not provide your consent or later withdraw your consent, you should not access the Platform and/or use the Platform Services and we reserve the right to not provide you any Platform Services. In such an instance, the Company may delete your information (Personal or otherwise) or de-identify it so that it is anonymous and not attributable to you.

We may update this privacy policy to reflect changes to our information practices. If we make any material changes we will notify you by email or by means of a notice on this Site prior to the change becoming effective. We encourage you to periodically review this page for the latest information on our privacy practices.

Changes to Privacy Policy: We reserve the unconditional right to change, modify, add, or remove portions of this Privacy Policy at any time, without specifically notifying you of such changes. Unless otherwise indicated, any changes or updates will be effective immediately. You should review this Privacy Policy regularly for changes. You can determine if changes have been made by checking the “Last Updated” legend above. Continued access to the Platform subsequent to any changes to the Privacy Policy shall signify your consent to such changes.

8. Inform Us

If at any time you believe that the Company has not adhered to the principles of this Privacy Policy, please notify us by writing to [email protected] and we will use commercially reasonable efforts to promptly determine and correct the problem. If you have any questions, please feel free to contact us at [email protected]