We understand the importance of the personal information you share with us. We value the trust you place in us, and it is our priority to ensure the security of your information. We protect your information by maintaining physical, electronic, and procedural safeguards that comply with all applicable laws.
All transactional information including financial information gathered by the Company shall be stored on servers, log files and any other storage system owned by the Company or by third parties in India.
Our primary goal in doing so is to provide you a safe, efficient, smooth and customized experience on the Platform. The information collected allows us to provide the Platform Services and features on the Platform that are likely to meet your needs, and to customize the Platform to make your experience safer and easier. We collect the above-mentioned Personal Information from you that we consider necessary for achieving this purpose.
We may use the Personal Information and other Non-Personal Information, for the following purposes:
You also specifically agree and consent to us collecting, storing, processing, transferring and sharing information (including Personal Information) related to you with third parties such as with entities registered under applicable laws with Securities Exchange Board of India, Asset Management Companies (“AMCs”), payment gateways, collecting banks, KRAs etc. solely for the purpose of processing your transaction requests for the Platform Services.
In addition to the above, we identify and use your IP address to help diagnose problems with our server, resolve such problems and administer the Platform. Your IP address is also used to help identify you and to gather broad demographic information.
We may occasionally ask you to complete optional online or other surveys. These surveys may ask you for your contact information and demographic information (such as pin code, age, or income level). We may use this information to tailor your experience at the Platform, providing you with content that we think you might be interested in and to display content according to your preferences. We may use your Personal Information to send you promotional emails; however, we may provide you the ability to opt-out of receiving such emails from us. If you opt out, the Company may still send you non-promotional emails, such as emails about the Platform Services and your account on the Platform.
For example, we may evaluate your computer, mobile phone, or other access device to identify any malicious software or activity that may affect the availability of the Services. When you use the Services, we may also store information based on your usage history. This includes, but is not limited to, details of your purchases, content you viewed, event information, click stream information, and cookies that may uniquely identify your browser or your account. In the event that you access the Service as brought to you by one of our co-brand partners, through a co-branded URL, your email address used for registration on the Service may be provided to that co-brand partner.
We may use information you provide to connect you with people you may already know. For example, through our mobile application we may identify contacts within your address book as potential new users of Earnhance. We may match the contact information you provide to the information provided by other users to improve the Service, including making it easier to find contacts you may refer to Earnhance that are not already customers.
We may also disclose your personal information as required by law, such as to comply with a subpoena, or similar legal process and when we believe in good faith that disclosure is necessary to protect our rights, protect your safety or the safety of others, investigate fraud, or respond to a government request.
If Earnhance (Mkix Pvt. Ltd.) Incorporated is involved in a merger, acquisition, or sale of all or a portion of its assets, you will be notified via email and/or a prominent notice on our Site of any change in ownership or uses of your personal information, as well as any choices you may have regarding your personal information.
We may also disclose your Personal Information to third party vendors, consultants, and other service providers who work for the Company, who are bound by contractual obligations to keep such personal information confidential and use it only for the purposes for which we disclose it to them. This disclosure may be required for us, for instance, to provide you access to our Platform Services and process payments including validation of your bank accounts, to facilitate and assist our marketing and advertising activities/initiatives, to undertake auditing or data analysis, or to prevent, detect, mitigate, and investigate fraudulent or illegal activities related to our Platform Services. We do not disclose your Personal Information to third parties for their marketing and advertising purposes without your consent.
The Company may disclose your information, to the extent necessary:
In such an event the Company is in no manner responsible for informing you or seeking your approval or consent. We and our affiliates may, in compliance with applicable laws, share/transfer/assign all of your Personal Information and other information with any other business entity, in the event of a merger, sale, re-organization, amalgamation, joint ventures, assignment, restructuring of business or transfer or disposition of all or any portion of our business.
We may offer a service through which you may choose to provide your explicit consent to connect or integrate your email account(s) with your account on the Platform by clicking on an authentication email sent by the Company on your registered email address. You will be expressly asked whether you want to connect your email address with your account on the Platform. You can also choose to enable our access to one or more of your email accounts by connecting such account(s) with your account on the Platform.
In this case, and once connected, the Platform will securely access and analyze the emails, if any, to populate and track your investments details and history, including those made through the account on the Platform, and consolidate them at one place. Such data obtained by this integration will be used by the Company solely for providing the Platform Services and improving your experience of the features of the Platform and to consolidate your investment details and history. The Company hereby agrees and acknowledges that it shall not use or transfer any data or information received from the integration of the email addresses with the account on the Platform to third parties for serving ads, including retargeting, personalized, or interest-based advertising. Further, Company hereby undertakes to ensure that its employees, agents, contractors, and successors shall at all times comply with applicable laws including the Google API Services: User Data Policy.
We encourage you to review the information prior to giving your consent for integration of the email addresses with your account on the Platform. You may at any time opt to de-link your email addresses connected with the account opened on the Platform, by managing these connections with the options provided on the Platform.
Our Platform has reasonable security measures and safeguards in place to protect your privacy and Personal Information from loss, misuse, unauthorized access, disclosure, destruction, and alteration of the information in compliance with applicable laws. Further, whenever you change or access your account on the Platform or any information relating to it, we offer the use of a secure server. We cannot however ensure or warrant the security of any information you transmit to the Company or guarantee that your Personal Information and/or other Non-Personal Information provided for availing the Platform Services or the Platform may not be accessed, disclosed, altered or destroyed by a breach of any of our security measures and safeguards. It is further clarified that you have, and continue to do so as long as you access and/or use the Platform (directly or indirectly), the obligation to ensure that you shall at all times take adequate physical, managerial, and technical safeguards at your end to preserve the integrity and security of your data which shall include, and not be limited to, your Personal Information.
The security of your personal information is important to us. When you enter sensitive information, such as a credit card number or financial information, on our forms, we encrypt the transmission of that information using secure socket layer technology (SSL).
We follow generally accepted standards to protect the personal information submitted to us, both during transmission and once we receive it. No method of transmission over the Internet, or method of electronic storage, is 100% secure, however. Therefore, we cannot guarantee its absolute security. If you have any questions about security on the Site, please contact us.
When payment information is being transmitted on or through the Platform, it will be protected by encryption technology. You expressly consent to the sharing of your information with third party service providers, including payment gateways, to process payments and manage your payment-related information. Hence, the Company cannot guarantee that transmissions of your payment-related information or Personal Information will always be secure or that unauthorized third parties will never be able to defeat the security measures taken by the Company or the Company’s third-party service providers. The Company assumes no liability or responsibility for disclosure of your Personal Information or Non-Personal Information due to errors in transmission, unauthorized third-party access, or other causes beyond its control. You play an important role in keeping your personal information secure. You shall not share your Personal Information or other security information for your account with anyone. The Company has undertaken reasonable measures to protect your rights of privacy with respect to your usage of the Platform and our Platform Services. However, we shall not be liable for any unauthorized or unlawful disclosures of your personal information made by any third parties who are not subject to our control.